OUR STORY

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I’m Zaria Yong, the heart and soul behind the Zaria Yong brand —a Canadian fashion, accessories, and beauty house that started with just one wig and has blossomed into so much more! From cozy hoodies to stunning jewelry, chic sunglasses, trendy activewear, and even stylish water bottles, Zaria Yong is your one-stop shop for affordable luxury—whether you’re in Canada or anywhere else in the world.

But honestly? It’s not just about the products—it’s about building a community rooted in faith, elegance, and self-expression.

Growing up in an entrepreneurial family, I always dreamed of creating something of my own, but self-doubt and fear of failure held me back. In 2017, I took a leap of faith and launched HairZaria, my online wig store. That first step changed everything. It wasn’t just about wigs—it was about discovering my purpose: to inspire others to chase their dreams, embrace their confidence, and live their best lives. That’s how Zaria Yong Merch was born, and eventually, the full Zaria Yong brand you see today.

Here’s the thing: I’ve learned that looking good is only part of the journey. True beauty starts from within. That’s why I created the Jesus Girlies Collection—a line that celebrates faith, confidence, and the beauty of walking in your spiritual journey with pride. At Zaria Yong, we believe in style with substance, and every piece is designed to remind you of your worth, your strength, and your ability to start over, no matter where you are in life.

This brand is a true family affair. My husband helps design our online content, my mom steps in to babysit our little ones, and every product is crafted with love, intention, and purpose. We’re a family business at heart, and we’re so proud to offer luxurious yet affordable fashion that lets you shine as your most authentic self.

Curated in Quebec, our collections are designed for the modern woman (and soon, men!) who values timeless sophistication without breaking the bank. Whether you’re looking for chic sunglasses to elevate your look, comfy activewear for your on-the-go lifestyle, or a stylish water bottle to keep you hydrated, Zaria Yong has you covered. We believe luxury shouldn’t come with a sky-high price tag—our pieces are thoughtfully crafted to bring you elevated style at an accessible price point.

But more than that, Zaria Yong is a movement. I’ve been through my share of struggles—depression, self-doubt, and moments when I had to rebuild my confidence from the ground up. But through it all, I’ve learned that with faith, courage, and a little bit of sparkle, you can overcome anything. That’s what this brand is all about: inspiring you to embrace your power, look and feel amazing, and put God first in everything you do.

What started as a simple idea—a wig—has grown into a global community of incredible individuals who believe in faith, confidence, and the beauty of self-expression. And guess what? We’re just getting started.

✨ Zaria Yong: Affordable luxury. A one-stop shop for Canadians and beyond. A family. A movement. A style that empowers. ✨